Royal’s mission is deliver the industry's best trucks and customer service possible.
Our best truck will always be the next one we build. Continuous and exhaustive improvement in the way we build trucks ensures that you will always receive the best product we have to offer. Attention to every detail and the highest standards for safety have led to Royal being a nationally recognized name.
We are proud of the reputation we have built and maintained for over 30 years. We have customers across the US and Canada that will attest to our commitment to total customer satisfaction. We promise that if you are not completely satisfied with your purchase, we will do everything reasonably possible to make sure that you will never choose to buy from another. Once a Royal customer, always a Royal customer.
Often imitated, never duplicated. If our Mission, Philosophy, and Quality Promise are not enough to resonate with you...consider this: 20 plus years later, we have customers bringing our trucks back for repairs and upgrades. If you can find another company that can build a truck and body that can outlast your business...we might just buy from them too!
Royal Truck & Equipment was founded in 1982 by Robert Roy with the unique goal of providing America’s truck users with an alternative that was not being served in the market – used trucks. Royal set its sights on providing very high quality used trucks an affordable price, and making sure all of our customers are happy...always. Prior to Royal, this market did not exist. Since that time, Royal has been often imitated, but never duplicated!
For more than 30 years the company has enjoyed unbelievable growth based on their total commitment to customer satisfaction. Each truck is hand-selected by the President of Royal, Robert Roy, frequently from national fleets. Only the top 5-7% of trucks will pass the strict quality standards he imposes on the trucks we are willing put our name on. Each truck then passes through a second quality control test; it is thoroughly inspected by our state-of-the-art service team. Any truck that does not meet our strict quality requirements is sent to auction. We ensure that any vehicle we offer to our customers will serve them well for many, many years to come.
If your preference is a new truck, that can also be accommodated. While Royal specializes in revitalizing used trucks, we can alter and fabricate custom bodies for any truck on the market. With a majority of our business being a direct result of repeat customers and referrals, we are confident in stating that you can trust Royal Truck & Equipment to provide you with the best trucks, bodies, and equipment in the nation! In our opinion, if you don’t become a customer for life, we have failed to meet our most important goal.
We are proud of the reputation we have maintained and of the great customers we have all over the United States. Our commitment to total customer satisfaction is over 30 years in the making!
Robert Roy is the Founder of Royal Truck and Equipment.
Robert Roy and wife Pam accept the 2011 ATSSA Innovations Award.